Does Social Media Generate Leads for Accounting Firms?
Social media is the leading marketing channel for businesses in all industries, including the accounting and finance space. Accounting firms can use social media to:
- Improve Brand Awareness
- Engage with Potential Clients
- Provide Industry Updates
- Increase Lead Generation Efforts
How Effective is Social Media in Generating Leads?
More than 60% of the global population uses social media, presenting a massive opportunity to connect with potential leads and draw them to your business. An excellent social channel improves brand awareness, making users more likely to choose your organization when they need accounting or tax support.
Over half of Americans who follow a brand on social media remain loyal to that company.
Social media can increase leads and generate lifetime customers, especially if you use multiple strategies to reengage them.
3 Lead Generation Strategies for Accounting Firms to Improve Client Acquisition
Social media for accountants holds immense potential for generating leads for the firm. Adopting specific social media strategies tailored to the industry can unlock many opportunities and help you acquire new clients.
Consider these three tried and tested strategies to ensure your accounting firm's social media plan generates leads.
Strategy #1: Use Multiple Social Platforms
There are four core social media platforms that brands can use to attract leads:
- Twitter/X
Each platform has unique quirks you'll need to plan for when creating branded pages. Using the wrong type of content on a channel can ultimately result in losing potential clients.
Since accounting firms often work with business owners and professionals, platforms like LinkedIn and Twitter (X) are often the best channels to start with. Other options, such as Instagram, tend to have a younger demographic.
One of the biggest challenges of working across multiple social media channels for accounting firms is managing the content creation process. Often, the best way to stay organized is through a content calendar.
Strategy #2: Launch Lead Magnet Content
If your goal is to use social media to generate leads for your accounting firm, you'll need to obtain information for retargeting campaigns. Gated content is one of the best ways to secure this type of data.
By sharing links to downloadable resources, like templates, e-books, and guides, you'll attract potential customers interested in the free resource you're offering and get their data in return.
Creating helpful resources can also have the added benefit of increasing your brand authority in the local marketplace.
Strategy #3: Create Urgency With Deadlines
One great strategy for creating effective social media for accounting firms is to build incentives with deadlines. Accountancy revolves around the tax year, and your social content can play into that to attract more leads at crucial times.
By creating posts about upcoming deadlines, you are providing information and creating pressure that may encourage your followers to take action.
When crafting these posts, always link to your service to show that you're offering a solution for the upcoming deadline.
Should Accounting Firms Use an Agency for Social Media?
Social media marketing is a specialized field that requires expert knowledge and skills. Plus, marketing for accounting firms needs tailored solutions.
By partnering with a seasoned agency, your firm can tap into its expertise and experience, ensuring that your social content not only performs but also drives more leads, giving you a competitive edge.
Turn your social media into a powerful marketing channel.
Contact us today to get started.
