Content marketing is a powerful tool for accounting firms to build and maintain a profitable business. It works whether you're just starting up or have been running an accounting firm for over a decade.
Even if your team has committed to improving your organic search metrics through content marketing in 2024, there might still be the lingering question of where to start. Some organizations try to keep the process entirely in-house, while others opt for outsourcing parts of it.
There isn't a right or wrong approach, but many accounting firms rely on freelance writers or marketing agencies to execute content marketing effectively.
Like other marketing strategies, content marketing can be an excellent way to drive lead generation and improve client acquisition. At times, content marketing for accountants can be challenging to execute without the proper plan. However, dedicating the time and resources is well worth it and can ultimately help:
Accounting firms that don't implement content marketing miss out on an essential lead-generating funnel.
There are many benefits to investing in a partner to help plan or execute your firm's content marketing strategy, including:
You may think outsourcing your content marketing will be costly. It's actually more cost-effective than your other options.
An in-house content team can strain even the healthiest firm's budget. In addition, outsourcing providers offer you expert marketers and the latest technology. These advantages streamline your strategy, drive measurable results, and can produce a tremendous ROI.
Comparing in-house content marketing for accounting firms vs. outsourcing shows the latter is almost always more cost-effective.
How often have you visited a blog page and noticed the last post was added over a year ago? Sporadic, inconsistent content marketing doesn't give organizations results.
Using an outsourced partner ensures you feed your audience a well-planned diet of high-quality, relevant content. Consistency strengthens your message and creates a clear path down the buyer's journey, a crucial element of lead generation for accounting firms.
The result?
Your efforts gain a wider reach and greater engagement, helping to increase lead generation more than hit-or-miss content ever will.
The most impactful benefit of outsourcing content marketing for accounting firms may be the time savings component. Instead of trying to keep a content calendar and write and post content, business leaders can focus on serving their clients. An outsourced content provider manages the time-consuming content marketing tasks so you can focus on growing your business.
Content marketing can increase lead generation, strengthen branding, and improve search engine rankings. Instead of managing it yourself or hiring an in-house team, outsourcing your firm's content strategy may be the move that nets you the best results.
Discover how DDS Creative can manage your firm's content marketing strategy effectively and give you time to focus on scaling your business!